Helgeson/Platzke Real Estate Group logo
Coldwell Banker Burnet logo

Selling Your Home

The Helgeson/Platzke team is committed to working with you to sell your home.

The Highest Possible Price
Our home selling process has been perfected over 34 years. From our first communication, to our initial home consultation, to the contract and onto closing - you win. Because of our reputation you will experience an average of 5-10% improved net proceeds at closing.

In the Shortest Amount of Time
Selling Real Estate in this market for more than 34 years gives us the unique ability to advise on market timing, giving you the competitive advantage. Our marketing program is consistent and predictable providing us with reliable metrics that can help us identify how long it will take each listing to sell.  In fact we sold 411 homes in the Twin Cities in 2017.   

With the Least Hassle
We want your biggest concern during the home sale process to be that you were expecting it to be more difficult. Our goal is to provide unmatched customer service, and a "let us handle that for you" approach from contract, to close, and beyond.

How We Sell

Global Affiliations
Our affiliation with Coldwell Banker offers us a powerful marketing partner through a global network of real estate-related websites. Our BlueAdvantage program offers our clients…
3X More Exposure through 600 Websites and 50% More Leads.

Relocation Network
Cartus, the world’s largest relocation and management company alongside Coldwell Banker Burnet handle relocations for 50% of the Fortune 500 companies and a total of 1,700 corporations and 165,000 relocating families annually.

Search Engine Marketing
We invest heavily in search engine marketing which allows us to target buyers and gain premium positioning on industry websites. This puts your homes and our agents in front of the right buyers at the right time.

Professional Photography
Everything we do is first class. All of the homes we represent are professionally photographed with wide-angle lenses and in some cases, dusk and aerial photography. This is key to a successful presentation of the property.


Preparing your home for the market is essential. We offer a staging consultation as part of our full service. Our team of professional home stagers will ensure your home is "show ready” leading to a quick and successful sale.


High-End Print Brochures



Distinctive Homes Ads and Newspaper Advertising

Social Media and Digital Marketing
We spread the word through Facebook, Twitter, LinkedIn, Google +, blogs and our bi-monthly eNewsletter.

Good ‘ole face-to-face networking amongst our team members and fellow agents is a tried and true marketing tactic which we implement daily and during our weekly sales meeting.

Your home will be seen before it is listed on MLS. These tactics include:
  • Networking amongst our dedicated team members and our sphere
  • Pre-MLS listing eBlast sent to more than 3,500 Coldwell Banker agents
  • "Coming Soon" call-outs on Zillow, HPRealEstateGroup.com, HP Blog, Facebook and eNewsletter
  • A "Coming Soon" header on your yard sign

Selling Process